For many therapists and mental health professionals, using Google ads to fill up a practice can be overwhelming, confusing and frustrating.

How do you know if you’re targeting the right keywords? How much money should you spend on ads? What the heck does broad match mean??

Thankfully, you now have a place to go to learn the ins and outs of Google Advertising.

Rachel Driver Teaches Therapists & Mental Health Workers How to Use Google Ads to Get Clients


The perfect student for this online course is a therapist or mental health worker who…

✔️ Is too busy to learn a complicated system. This course focuses on the pertinent details that are specific to their needs as a professional in the mental health field.

✔️ Doesn't consider themselves tech savvy. Google Ads is a lot less complicated than you think!

✔️ Is early in their business and cannot afford to hire an agency to do ads for them. 

✔️ Is intimidated by Google Ads. This course will take the scariness out of running a paid advertising campaign. 

✔️ Has tried any kind of paid advertising in the past and it didn't work for them. You’ll learn the pitfalls to avoid this time around. 

✔️ Doesn't have time to learn on their own and wants a simple breakdown of the information. 

✔️ Has ads running but are not happy with the current return. It’s time to see if your ads are working as well as they should be. 


There’s no sense in wasting money! If you’re one of the following people, you should NOT take this course: 

✖️ Anyone who isn’t willing to spend at least $300 on their published ads per month.

✖️. Someone who is hands off and doesn’t want to deal with it themselves. (Note: you can learn about our paid advertising campaign management services here). 

✖️. People who aren’t willing to keep an eye on the ads / performance. Google ads are not a “set it and forget it” marketing tactic! You have to be actively engaged and attentive to your campaigns. 


What is Included in This Online Course?


When you sign up for this online course that has been customized for the mental health community, you will get the following:

How Many Clients Are You Missing Out On Because You’re NOT Using Google Ads?


Google owns 73% of the market for search engines. That means that out of EVERYONE in the world that uses a search engine, 73% of them are using Google. 

Those top three paid results on Google? They get 46% of the clicks from a search. So out of 100 people, 33 of them are going to click on one of those top three listings. Every. Single. Day. 

Don’t you want your website to be there?


When therapists and mental health workers take this online course, they will...


✔️ Walk away with a fully functioning campaign!

✔️ Have a plan to optimize (or improve the efficiency of) your ads and know if they’re working. And if they’re not working, you’ll know what needs to change!

✔️ Get back their time - ads are working for you 24/7 but you don’t need to be. Let’s have clients submit interest in your practice around the clock, even when you’re sleeping!

✔️ Get more of their ideal clients and critical exposure in a very crowded digital world.

✔️ Get more consistency in their caseload. 

✔️ Get more control over how their results appear on Google.

✔️ Have an easier time managing their online presence and appearance.

✔️ Have pride in knowing that they were able to do it on their own!


Who is Rachel Driver?


“Rachel is the kind of professional who dives right in and gets straight to the result you need. Google is not an easy thing to keep up with when it comes to your ranking and visibility. Rachel takes the confusion and frustration out of GMB and helps put the spotlight on your biz. If you’re into fast results, you’ll be into Rachel Driver Advertising.” - Priscilla D. 

Register Today For This Online Course, Perfect for Therapists and Mental Health Professionals Who Want to Get Clients From Google Ads


What topics will be covered in the course?

The Modules include:

  • Introduction

Learn the basics and fundamentals of Google Advertising. Even if you’re familiar with this platform, this is a great refresher course and is packed full of information and action items. 

  • Research / Planning 

Find out exactly who you should target with your ads and how to do it. Successful Google ad campaigns require forethought and planning or else they don’t do anything except spend your money without any return!

  • Account / Tech

After this module, you will no longer be intimidated by the “tech talk” of Google Ads. You’re going to learn each and every component, what it is and how it ultimately will help you make more money and get more clients. 

  • Campaign Creation

A step-by-step view and walk-through of setting up your first campaign! At the end, you will have a complete campaign. 

How Does This Google Ads Online Course Work?


The course is taught on Teachable and once you register, you get lifetime access.

By using Teachable, you’ll be able to keep track of your progress and you’ll get your own personal login.

The interactive workbook will be so helpful as you go through the course and start to organize your listing information that you’ll rely on it time and again whenever you need to update your campaigns!


Sign up for this course if you’re ready to:

  1. Have a fully functioning Google ads campaign!
  2. Have a plan to optimize (or improve the efficiency of) your ads and make sure they’re working as hard as they could be for you and your business.
  3. Get back your time - ads are working for you 24/7 but you don’t need to be. Let’s have clients submit interest in your practice around the clock, even when you’re sleeping!
  4. Get more of your ideal clients and critical exposure in a very crowded and noisy digital world.
  5. Get more consistency in your caseload. 
  6. Get more control over how your results appear on Google for relevant searches.
  7. Have an easier time managing your online presence.


Frequently Asked Questions from Therapists and Mental Health Workers


Q: How much do I need to spend on Google?

A: You can spend any amount that you want to spend on Google for advertising. However, this course is designed to help those with a private practice who are willing to spend at least $300 a month on ads. 


Q: Do I have to pay money upfront for the ads?

A: No. You only get charged when someone clicks on your ad. You’ll learn about the Cost Per Click (CPC) model in this course.


Q: Do I have to have a Google account?

A: Yes. And the good news is, it’s free!


Q: Can I do this if I’m not tech savvy?

A: Absolutely. This course will break down all the complicated parts and show you just how doable and manageable Google ads can be. 


Q: What if I’ve never done paid advertising before?

A: No problem at all! This course is designed for beginners. So, even if you’ve never even investigated paid advertising before, you will be able to understand this course and put things into practice. 


Q: Is this different from my normal Google result?

A: Yes. There are paid and organic Google listings. Paid listings are labeled “Ad” in the search results. The paid results (or “ads”) are the focus of this online course.


Q: Why should I do this instead of Facebook ads?

A: There is a time and place for Facebook ads! However, when looking for mental health clients, we want to focus on those who are actively searching for a therapist. When someone enters keywords into a Google search, they are showing intent. Intent is the key difference between Google and Facebook ads. We KNOW that what we are offering is what they are interested in.

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